What’s the Objective of Your Resume?
Every marketing piece has an objective your resume is no exception. Knowing your objective can make your resume much more effective. No, Get a new job is not an objective.
What do you want to be when you grow up? I’m sorry to burst your bubble, but if you are writing a resume, you are grown up. So, what do you want to be? What do you want out of your next job? What do you really want to do for your next employer? How can you make any team stronger because of your unique characteristics?
Everyone has a list of skills, talents, and ambitions that make them unique. Answering these types of character defining questions can help you write a much better resume. If you can, summarize these answers in a one paragraph objective statement. This statement will ensure your objective and goal for the resume is clearly stated and understood by the hiring authority. Then sprinkle elements of this objective into your work history and other sections of the resume to reinforce the original statement.
Long before marketing material is pushed out to the target audience, the marketing team asks very similar questions. Understanding the unique value of any product will shape all of the marketing materials they create. However, the objective of any individual marketing piece will shape it even further. For instance, a commercial will be designed to get your mind off of the TV show you just watched and get you thinking about the cool product. A mailer on the other hand has your attention, so this material will focus on listing key points about the product and the deal.
To define the objective of your resume, it is important to understand how you are sending out your resume and how much competition you face.
Job boards & listings: When responding to a listed job, your resume has to act like a commercial. Your objective is to make your resume stand out in a stack of thousands. In this case, the hiring authority will not likely get beyond the first paragraph of any resume on the first pass. There just isn’t enough time in a day. When responding to job boards and public listings, your objective statement has to really sell the reader on your fit for the position.
Private listing / unsolicited resumes / networking resumes: If you are fortunate enough to find an unlisted position or have the courage to send unsolicited resumes, you will have totally different set of challenges. In these cases, it is more likely the recipient will actually read the resume, especially if the resume was passed through your network. Your initial pitch is important, but in these cases it is more important to make sure you are carrying that objective throughout the resume.
Before sending out your resume, understand your career objective and the objective of your resume itself. These two pieces of information will make your resume much more effective at grabbing and keeping the attention of the hiring authority.