Selling Phrases for your Cover Letter

20 May 2010 345 views No Comment

Choose every word in your cover letter carefully; you don’t have much room to sell them. Make sure your pitch is highly focused and maximizes the value you bring. The more valuable you appear in the cover letter, the more likely the reader will be to move on to your resume.

To help with choosing the best wording, we’ve included a few sample rewordings for your cover letter.

Job Requirement:

I am a people person

I fixed up two beaters I bought at a junk yard.

I like computers

I waited tables at a restaurant

Selling Phrase

I enjoy working on dynamic teams that interact to accomplish shared goals and achieve impressive results.

I have extensive experience trouble-shooting and repairing both domestic and foreign automobiles.

I am experienced with standard office programs and understand how to leverage technology to make an office run more efficiently.

I enjoy working with customers in a face paced environment. As a waiter I completed my side work, maintained customer satisfaction and received an average rate of 30% per table.

These phrases are generic, but demonstrate ways to sell your skills. Regardless of the jobs you have held or the job you’re pursuing a little bit of salesmanship can spruce up your cover letter and entice hiring managers to continue reading.

Just remember the 3 rules of writing selling phrases:

Be honest
Keep it simple
Persuade the reader

Follow these rules and your resume will surely be read. For more help writing sell phrases check out our article on Cover Letters and Target Positions.

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